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EXIST OR EXTINCT | PERPUSTAKAAN SMP NEGERI 10 SEMARANG

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Image of EXIST OR EXTINCT

Text

EXIST OR EXTINCT

Sering kita membuat produk dengan melakukan validasi berjenjang, namun begitu dirilis, produk tidak disambut baik oleh pasar. Mungkin Anda sudah berpikir serasional mungkin dan berhitung rinci serta teliti tentang peluang. Anda mungkin sudah all out memanfaatkan tekno-logi dengan anggaran marketing yang besar, namun pasar tetap dingin. Mengapa? Teori ekonomi bisnis konvensional berasumsi manusia adalah makhluk rasional. Kenyataannya tidak sepenuhnya demikian. Keputusan manusia terkadang lebih dipengaruhi aspek psikologis, termasuk dalam membeli produk.

Availability
NF01037658.81 BON eRuang Koleksi 600-699 (600-an)Available
Detail Information
Series Title
-
Call Number
658.81 BON e
Publisher
Jakarta : PT Elex Media Komputindo.,
Collation
xi, 191 halaman :ilustrasi ;21 cm
Language
Indonesia
ISBN/ISSN
978-602-02-9464-3
Classification
658.81 BON e
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Ilmu Manajemen
Penjualan
Marketing
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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